Teset Capital
Brand identity, strategy and web design and development for an independent investment firm focused on long-term, research-driven strategies to preserve and grow client capital.
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problem
Despite a stellar portfolio and clear long-term vision, Teset’s brand identity felt anonymous as an unmarked cement silo, while their website underplayed the technical sophistication of their assets. Their LinkedIn feed was equally lacklustre—packed with dry deal bulletins instead of the rich narratives that truly engage investors, partners and industry peers.
solution
Teset’s new digital home quickly attracted heightened engagement and genuine interest from institutional partners. LinkedIn transformed into a vibrant forum of insights and conversation rather than a stream of announcements. Most importantly, Teset now speaks with one clear, confident voice—inviting investors and partners to build the infrastructure of tomorrow.
Teset Capital is an independent private-equity firm established in 2021 and based in Madrid, specialising in undervalued mid-market infrastructure across Spain and the Eurozone—from fibre-to-the-home networks and data centres to renewable-energy storage. With a hands-on, ESG-driven philosophy, they partner deeply to unlock operational excellence and lasting social value.
We began with a brand-strategy workshop anchored around Teset Capital’s newly defined five pillars—investing where it matters; hands-on value creation; doing the right thing; embedding ESG; and investor alignment—and crafted their bold new claim, “Reshaping infrastructure, redefining possibilities.” Our creative team then forged a flexible visual identity—logo, colour palette, typography and iconography—tailored to energy, telecoms, transport and environmental sectors. We brought it all to life in a fully responsive Webflow site with interactive case studies, an insights hub and a secure investor portal, before rolling out a LinkedIn programme of thought-leadership articles, project spotlights and data-driven infographics that turned their feed into a story-driven engine.
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